Shelley Worrell is not just a creative entrepreneur, she is a deeply rooted cultural connector, a storyteller whose narratives transcend borders, and a visionary who brings Caribbean stories to the global stage. She is the Founder of I AM CaribBeing, an award-winning venture at the crossroads of culture + community + lifestyle that collaborates with some of the Caribbean’s most visionary talent and brands. Worrell also led the movement to name Brooklyn’s Little Caribbean (est. 2017) to support and celebrate hyperlocal Caribbean communities and champion neighborhood small business.
Since founding I AM CaribBeing in 2012, Worrell has produced more than 500 immersive experiences reaching tens of millions of attendees in partnership with top corporations and cultural institutions—Diageo, Brooklyn Botanical Gardens, The Brooklyn Museum, BRIC, Caribbean Tourism Association, James Beard Foundation, Municipal Art Society, Queens Museum, Google Arts & Culture, Studio Museum in Harlem, Prospect Park Alliance, Showtime, Infatuation, Food 52, VoX Media and others. She has presented across the globe, from Poland, Montreal, Grenada, Greece, and Haiti to France and Barbados. Worrell’s award-winning, multi-platform, and cross-cultural activations have been featured by National Geographic, Black Enterprise, Caribbean Life, NBC, and Hyperallergic, and she has been personally profiled in The New York Times and Good Morning America.
Worrell began her career working for top media and technology brands, including Google, The History Channel, A&E, and Time Warner with senior roles in strategic partnerships, global business development, and digital operations spearheading the successful launch of hundreds of digital/TV products. From 2018-2020, she served as the head of Caribbean Partnerships for the US Department of Commerce and currently serves on the boards of NYC Tourism, PBS/WNET, New York City Small Business Advisory Commission, and Prospect Park Alliance. Worrell’s diverse talents extend to writing for Infatuation, Caviar, Garrett Leight, Eater, and Voices of Lefferts to executive producing 3x Webby-nominated Eat+Shop+Lime and campaigns for multinational corporations reaching tens of millions.
Worrell holds a BA in Cultural Studies from CUNY, Brooklyn College, and an MA in Media Studies from the New School. She lives in Brooklyn and enjoys cooking, traveling, and gardening in her spare time.